Virtual town hall meetings provide a good communication tool for organizations that have employees scattered in different geographical locations. It allows the CEO or other senior executives to leverage the internet to bring all employees together when they need to deliver important company news and updates. The good thing is that they are easy to plan and they provide a cheaper way to hold meetings without costs such as traveling.
However, driving engagement when participants are not in the same room can be a daunting task. It can be hard to capture the attention of everyone when you can’t clearly tell what they are doing from their end. In addition, fatigue and other stresses can easily make employees disconnect from the meeting. Nevertheless, with well-thought strategies, maintaining engagement can be done. It becomes a different story altogether, however, when the workforce comprises people who speak different languages. So, how can you ensure everyone stays connected to the meeting where you have to use remote interpreting. Here are some tips.
- Hire the right interpreters
One of the reasons that attendees can disengage from a virtual town hall meeting is if they are having a hard time following the procedure. When they don’t understand the message, they are more likely to wander off and disconnect from the rest.
Hiring online meeting interpreting services is the first step to ensuring that your employees’ language needs are taken care of. However, you need to note that employees expect more than just hearing the speech in their own language. They expect remote interpreters who understand their culture in depth so that they can deliver the message without upsetting nuances. They also expect industry and subject matter experts who are able to relay the message without hiccups and using the right terminologies.
To ensure that your employees follow the meeting to the last minute, pay attention to the interpreters that you hire for simultaneous interpreting. They should be able to do the interpreting in a way that it is easy for everyone to follow what is happening.
- Rethink the videoconferencing platform
There are many video conferencing platforms out there. When choosing a platform to use, it is important that you think of features that can help you drive engagement throughout your multilingual town hall meeting.
One of the things that make people stay engaged is having interactive sessions during the meeting. You can have the meeting segmented into several segments such as questions and answers, conducting polls, and the like. Using live chats is also another great way to have everyone participating in the proceedings. In addition, screen sharing and sharing files are other features that keep participants alert and active.
When choosing a platform to use, incline more on one that is able to provide such features. However, everyone needs to enjoy these features in a language that they can understand. In this case, the most important feature to have is the online interpretation integration feature. The platform that you choose should be able to allow remote interpreting, particularly simultaneous interpreting for the sake of those people who speak a different language.
- Make attendees feel valued
When people feel valued, it becomes easy for them to be interested in what the meeting has to deliver. One of the best ways to make your employees feel valued is having them tell you what they want about the meeting. For instance, you can conduct surveys prior to the meeting to ask for feedback on things such as the sessions that your employees prefer to see during the meeting.
When it comes to employees who speak a different language, make sure that you ask them what their preferred language choice is. This can help you in planning the number of remote interpreters that you will need for the virtual town hall meeting. Additionally, you will be able to provide specific language needs, which is the key to keeping multilingual employees engaged. Most importantly, your employees will feel valued that you would think of their specific needs and will be more compelled to stay engaged.
- Foster internal social conversations prior to the meeting
Building up excitement about the meeting in the days leading to the meeting is a good way to get everyone to anticipate what the meeting has to offer. You can do this by starting conversations on internal social platforms. People can discuss topics not related to the meeting or even discuss topics of interest that they hope to hear during the meeting.
However, when doing this, it is important to remember inclusivity where you have multilingual audiences. On top of hiring online meeting interpretation services, consider hiring translation services to ensure that everyone is able to converse in a language that they understand. You can also have small video discussions with your employees prior to the big day. Ensure that you engage the services of remote interpreters to provide online interpretation for these videos.
- Use a multilingual promotion campaign
When you are telling your employees about an upcoming town hall meeting, it is good to tailor-make the message to the language that your employees speak. For instance, you can segment the contacts by language. This can help you deliver meeting details in different languages. Your employees are highly likely to appreciate receiving details of the meeting in their own language. A good way to convey the message in an engaging way is using videos. The fact that most people prefer video to written content is likely to get them excited about the meeting. Remember to work with remote interpreting services to have the videos interpreted to different languages.
- Combine voice with visual presentations
Using audio simulation only can easily get boring and cause people to disconnect from the meeting. To keep your employees engaged throughout the meeting, it is good to use visual representations in the message delivery. Using illustrations here and there not only captures the attention of the participants but also helps them retain the message better. So, be sure to prepare visual content for your town hall meeting.
It is very important that your interpreters are able to follow and understand these visual representations so that they can do a good job interpreting them. Ensure that you provide the materials to them prior to the meeting so that they can prepare well in advance.
Conclusion
Firing up engagement where remote interpretation is involved can be a hard nut to crack. But, that is not to say that it can’t be done. Start by hiring the right interpreters and choosing the right video conferencing platform. In addition, use multilingual material when inviting your employees and start conversations that get them excited. Using visuals and making the employees feel valued also goes a long way in driving engagement.
